What Are The Steps To Reduce Cost-Per-Click In Google Ads?

Google ads

Major industries are involved in PPC services in Kolkata, Google Ads being the most popular PPC platform. Gain ideas on how to decrease the CPC in Google Ads. 

Brands today are mostly on the lookout for getting maximum results from their ads. Budget constraints are still a factor for industries. As a result, they opt for google website promotion services. Not only are these affordable but also provide great results. However, there are some ways in which you can reduce CPC. 

Steps That Can Result Lower Cost-Per-Click In Google Ads

Focussing on Match types 

Consider new match types to use with your keywords. This simply denotes that in order to complete your google SEO promotion, you have to research first. Furthermore, finding relevant keywords is an equally important step. You will find a few differences in the CPCs that show the exact same keywords with different match types. 

Search term Audits

Nowadays, Google focuses more on the meaning of the keywords than the keywords themselves. For a google promotion service, broad match-type ads continue to show up in the queries. On the other hand, Phrase match type ads continue to show up for queries including the meaning of the keywords. However, this might become an issue when your ads are showing up for queries. 

Long-tail Keywords

Long-tail keywords are nothing but general phrases containing more than 3 words. They have less search volume in comparison to the shorter ones. So, it indicates that the long-tail keywords have significantly lower bidding competition. Obviously, it also means that you may have fewer visitors to your site. But you can gain higher visibility by using long-tail keywords. 

Quality Score 

When it comes to rating the quality of your ad, nothing matters more than the Quality Score. Moreover, you can calculate this simply by checking the relevancy of your keywords, CTR, and even the quality of your landing pages. As a matter of fact, your SERP performances in the past can also matter. 

Including Exclusions 

Just like the negative keywords list, Google also allows you to look for suitable exclusions. These are necessary for campaign types, such as location. This simply helps Google to avoid showing your ads in unnecessary locations. There must be a specific type of topic or page that you think your ads will be a great fit for. Make sure to follow these steps to reduce CPC. 


Acquire a better understanding of Google promotions by Agts India. Hailed as the best digital marketing agency in Kolkata, they carry relevant experiences of offering the best promotional services. Thus, get in touch with the best PPC company in Kolkata today.