There can be a lot of debate over what factor influences businesses the most. But there is absolutely no doubt that the rapport one shares with the customer is invaluable. It is not enough to simply produce quality output. There also needs to be an intricate system in place which will help retain customer loyalty and account for customer growth on a long term basis. Customer retention results in greater profit at a smaller investment and also makes the level of profit steady. The customer on the other hand benefits from having a firm that understands its values, tastes and needs. For the establishment of mutually helpful relation with strategic partner over a long period, focus needs to be put on Customer Relationship Management (CRM).Many Kolkata IT Web Solutions are looking into CRM seriously for this very reason.
Some of the obvious advantages of Customer Relationship Management are :-
- When the customers feel valued, they are less likely to switch to alternative suppliers.
- You can gain more insight about customers’ buying behaviour, interests and engagement.
- You can identify which customers are more valuable and segregate them on that basis.
- You can explore possibilities of creating novel products and services for your best customers.
- A long term beneficial effect is more likely to bloom.
- You can get competitive advantage over your competitors.
Continue reading The Importance Customer Relationship Management for Steady Growth
We are living in times where technology has advanced to such an extent that it pervades every single aspect of daily life. Even the prospect of raising young children is not exempt from it. Many a times parents are worried sick that addiction to androids and IPad are making their children like zombies. They fear that the brain is being fed with unnecessary junk which are adversely affecting their cognitive development. While this claim cannot be totally nullified, paranoia over technological advancement is also uncalled for. Mobile application solutions have come a long way and made significant contributions towards development of material responsible for brain growth.
Why choose apps for children?
Children’s brains are like fireworks. An endless number of neural connections are formed over the initial years that help shape their entire future. Research by child development specialists have found that children learn most effectively when they are deeply engrossed in an activity; especially activities involving audio-visual aids. So brain development apps can make learning both fun and effective at the same time. Continue reading Do Mobile Applications Help in Children’s Brain Development?
As the entire world is talking about the recent cyber attack which just happened last week has affected globally around 150 countries. The ransomware which has affected the systems is named as ‘WannaCry” which is actually a flaw happened to be seen in the software of Microsoft. It has spread across various networks and unlocked major files.
What is ransomware?
It is actually a cyber attack where the hackers take full control of the entire computer and block all the system until and unless a particular ransom is paid to the ransom which they demanded. The first of this kind of a case actually occurred in the year 2005 in U.S. The cyber criminals who actually do this hacking totally gain access to the entire system. They download malicious software within the network which they decide to hack. If the victim clicks on this link by mistake then the entire data can be hacked. If the software gets launched in the victim’s OS then they can lock all the data found on that network. Though some kind of anti-virus can protect your device but cyber criminals are constantly trying to come up with new techniques to overcome this rigid protection. Continue reading Precautions to Protect Your OS from Cyber Attack
Every day people are making thousands of mistakes but that doesn’t mean that those mistakes are welcomed in your email marketing campaign. In most of the email marketing company experts always keep a check that they don’t repeat the mistakes again and again that might affect the campaign severely. Let us see some biggest mistakes which most of the people does while planning their email marketing campaign:-
Bad A/B Testing Decisions
Obviously, you must want to run a very successful A/B test. But if you see that while doing the test you face serious problems then certainly it will cause stress. Some other common errors which you may face are:-
- The sample is too small- It is important that your data must be large enough to see that you really can bring a change in the entire campaign without affecting the performance. It is important that to gain success you must send the sample size to a large section of people.
- Too many variables- It is important that to get the success you must reduce the variables because more than one variable might disrupt the entire test and make the campaign worse.
Continue reading Email Marketing Mistakes That Are Affecting the Campaigns
If you really think that logo design is a very simple process then you definitely have a very serious misconception. To understand more about logo it is important that logo does not only means about colours, fonts rather it is one of the most vital things that describes the entire brand or we can call logo as a brand’s identity. The logo designer of every Logo Design Company in Kolkata must look into some essential factors that enable them to create a very effective logo.
It is important to keep it Simple
The most vital thing is to make your logo design simple yet attractive. It is not that you will include all your typography skill into designing logo rather what you should portray in your logo is your designing skill. It is very important to know that all the time you won’t get a caption with the logo, thus your logo should be well enough to make the people understand about your brand.
Your logo must be appealing to all kind of customers
No matter whether you are writing or designing the most important thing that the words which you have chosen to put in your logo must be appealing, dynamic in nature and obviously not static. You just cannot be rigid while designing any logo otherwise your logo will be destroyed. Continue reading Useful Tips For the Logo Designers to Design a Perfect Logo
When it is about choosing the right mobile application then certainly you might get confused to decide what kind of software you should opt for your application. Generally, when the mobile apps designer company often get confused when they speak with the client to decide between native and a multipurpose Xamarin software in the app. The choice has become much more difficult when after March 2016; Xamarin has totally got changed and was actually supported by Microsoft. Thus, the entire community around the application development actually got benefited and the support is considered as worth remaining.
But on the other hand if we talk about Native software then it has also served useful purposes and also an iOS and the Android developer will definitely rate it high when we talk about mobile app development. Both the software is actually providing effective solutions but actually, they are quite different from each other.
Did you know according to the trend most e-commerce websites prefers built an app for their brand rather building a website? It is estimated that sales via mobile app are more than a mobile website for an e-commerce store. Just any E commerce store that wants to boost up their sale and reach more customers definitely should consider building a mobile app. But before you just jumped into hiring mobile apps designer company in Kolkata their many kinds of rules which you must need to understand.
Simple User Interface
The foremost important thing that mobile app designer must consider is that the size of the screen is small compared to the desktop so the amount of content is limited. Also, make sure that the app which is designed must enable the users to operate it with ease. To provide the best mobile application solutions it is important that the home screen of the particular app is simple and it should have sufficient space where the promotions could be highlighted. Continue reading Tips to Design Innovative Ecommerce Mobile Apps
Designs are definitely not static and constantly evolving with time. Everyday new style and designs are been incorporated by many. Thus, trends are something which will come and go depending on the global scenario. As we close out the year 2016 and start up with the New Year it is must that we should focus on some new designs related to the logo. Whether it is for social media platforms, visual appeal or for the brand recognition we need a logo everywhere. Here are some logo trends that are viral in 2017:-
Continue reading Discover the Hottest Logo Design Trend For 2017
It is a very prolonged question in the world of app market to decide that which app is better to develop first if your company has the structure and resources to build both the app. Apart from guidance another important factor i.e. cost is responsible why the answer varies. For instance, if the company is very large and the target audience is different than an early start up then the platform will be different. Moreover, if it’s a medically oriented app then its platform and structure are definitely different from other apps. So depending on the requirement and also on the strategy it is important that proper mobile application solutions must be chosen. Here are some factors that will help to decide that which mobile app must develop first:-
Continue reading iOS vs. Android – Which App Is Suitable To Build First?
Customer relationship is a way where the interaction between an organization and customers is managed with different advanced technology. The relationship between a customer and the organization is very important for any business growth. One should always remember that there should not arise any error between the customer and the company because it might affect the reputation of any establishment.
In recent days the Customer Relationship Management (CRM), focuses more on customer’s problem and try up many new innovative solution and techniques in customer service. Sometimes it is not possible for every company to keep a large team who will be responsible for looking up the customer problems. So, many establishments hire companies that provide them with effective CRM software provider in Kolkata. This software collects all kind of data related to the customer which can be further used for transactions in customer service. The collected information then can be transferred to the customer service department who tries to retain the clients that lead to growth in business. So, this kind of software is really useful as it can properly able to fit the requirement of every establishment. Continue reading CRM Solutions Is Important For a Better Customer Service