Difference Between Traditional and Digital Marketing

digital marketingMany digital marketing services these days are coming up with digital marketing solutions. Here are the differences between traditional and digital marketing.

Marketing is the key to any successful business venture. Much of the business success depends on how well you market your products. The basic aim of marketing is to enhance the reach of your business. It will help your clients get to know about your products and services and use those. Traditional marketing system has undergone a metamorphosis. As a result, we now have digital marketing too. More and more business companies are availing digital marketing services. There are many differences between traditional and digital marketing. Read on to know more. Continue reading Difference Between Traditional and Digital Marketing

Top 5 Digital Marketing Trends for 2020 and Beyond

digital marketingYou can get in touch with a digital marketing company in Kolkata to design your digital marketing as per the trends of 2020. Read here to know about these.

‘Digital marketing is one of the key blessings of the new millennium and it is trending all over. Conventional marketing has successfully given way to digital marketing and new trends are evolving every day. 2020 is the beginning of a new decade and it brings new challenges with itself. Any good digital marketing company in Kolkata will tell you that the new decade is going to be very competitive for the digital marketing world. You have to be prepared for the trends in the coming decade. Continue reading Top 5 Digital Marketing Trends for 2020 and Beyond

Why Is It Necessary to Analyse Mobile Apps Intermittently?

mobile app developmentToday’s business is based on mobile app development but it is also important to analyse the performance. Here’s why you need app performance analysis.

One of the quick ways to spread your business and improve your customer reach is through mobile apps. Since it is that period of time when everything is mobile-orient, the customer finds it very comfortable if there is a mobile app in the relevant field. This is why every business venture is now focussing on app development to improve their reach. If you too have developed a relevant app then it is a good move. However, it is very important to track the performance of your app from time to time. For this, there is app analytics which can analyse the app on the basis of performance of the app, analyze the market reach of the app and the overall efficacy of the app as well. But if you are wondering why this analysis is important then read on: Continue reading Why Is It Necessary to Analyse Mobile Apps Intermittently?

How PPC Can Be Beneficial for Small Business?

best-ppc-company-in-kolkataPPC is a useful marketing platform to increase business revenue. It is an easy way to reach customers online. For small business owners PPC can be beneficial to gain more ROI with less investment.

Whenever you search any Google pages or any other website you must have noticed some ads appear on your screen alongside other search results. If you click on that the advertisers pay each time for one click. So, PPC ( Pay Per Click) is a new advertisement model in which advertisers pay each time their ads get clicked.

There are different kinds of PPC Ads, but the most familiar types are paid search Ads. Whenever you are visiting any commercial sites, for example, “Tailor near me”, “Dentist clinic near me”, “Best restaurants in this area”, etc. you will face these PPC ads popping to your screen. All these searches activate these PPC Ads. Display advertising and remarketing are the other forms of PPC advertising. Continue reading How PPC Can Be Beneficial for Small Business?