Precautions to Protect Your OS from Cyber Attack

As the entire world is talking about the recent cyber attack which just happened last week has affected globally around 150 countries. The ransomware which has affected the systems is named as ‘WannaCry” which is actually a flaw happened to be seen in the software of Microsoft. It has spread across various networks and unlocked major files.

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What is ransomware?

It is actually a cyber attack where the hackers take full control of the entire computer and block all the system until and unless a particular ransom is paid to the ransom which they demanded. The first of this kind of a case actually occurred in the year 2005 in U.S. The cyber criminals who actually do this hacking totally gain access to the entire system. They download malicious software within the network which they decide to hack. If the victim clicks on this link by mistake then the entire data can be hacked. If the software gets launched in the victim’s OS then they can lock all the data found on that network. Though some kind of anti-virus can protect your device but cyber criminals are constantly trying to come up with new techniques to overcome this rigid protection. Continue reading Precautions to Protect Your OS from Cyber Attack

Email Marketing Mistakes That Are Affecting the Campaigns

Every day people are making thousands of mistakes but that doesn’t mean that those mistakes are welcomed in your email marketing campaign. In most of the email marketing company experts always keep a check that they don’t repeat the mistakes again and again that might affect the campaign severely. Let us see some biggest mistakes which most of the people does while planning their email marketing campaign:-

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Bad A/B Testing Decisions

Obviously, you must want to run a very successful A/B test. But if you see that while doing the test you face serious problems then certainly it will cause stress. Some other common errors which you may face are:-

  • The sample is too small- It is important that your data must be large enough to see that you really can bring a change in the entire campaign without affecting the performance. It is important that to gain success you must send the sample size to a large section of people.
  • Too many variables- It is important that to get the success you must reduce the variables because more than one variable might disrupt the entire test and make the campaign worse.

Continue reading Email Marketing Mistakes That Are Affecting the Campaigns

Useful Tips For the Logo Designers to Design a Perfect Logo

If you really think that logo design is a very simple process then you definitely have a very serious misconception. To understand more about logo it is important that logo does not only means about colours, fonts rather it is one of the most vital things that describes the entire brand or we can call logo as a brand’s identity. The logo designer of every Logo Design Company in Kolkata must look into some essential factors that enable them to create a very effective logo.

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It is important to keep it Simple

The most vital thing is to make your logo design simple yet attractive. It is not that you will include all your typography skill into designing logo rather what you should portray in your logo is your designing skill. It is very important to know that all the time you won’t get a caption with the logo, thus your logo should be well enough to make the people understand about your brand.

Your logo must be appealing to all kind of customers

No matter whether you are writing or designing the most important thing that the words which you have chosen to put in your logo must be appealing, dynamic in nature and obviously not static. You just cannot be rigid while designing any logo otherwise your logo will be destroyed. Continue reading Useful Tips For the Logo Designers to Design a Perfect Logo