A Comprehensive Guide Stating Some Important Google Updates

Google Algorithm Updates Changing SEO Forever

Google updates its search algorithm every now and then. But the best digital marketing agency in India is here with the major ones. Check them out in this blog. 

In some extreme cases, Google algorithm updates have unnoticeable, minor changes. However, sometimes it also introduces a fundamental shift that changes the process of SEO forever. Below are some standard updates that have made a tremendous difference in how we do SEO. 

Significant Google Updates We All Must Know

  • Penguin

The objective of Google’s Penguin update is to put those sites down in rank the backlink of which looks unnatural. With this update, low-effort link building has almost come to an end. For instance, buying links from link farms as well as PBNs. If you want to save yourself from the effects of this update, monitor the growth of your link’s profile. 

  • Panda 

When it comes to assigning a so-called “quality score” to web pages, this update helps significantly. Previously, this score was a helpful ranking factor. But with time, the effects of Panda got mild. It was in January 2016, it got permanently moulded into Google’s core algorithm. Ever since then, update rollouts are becoming more frequent. As a result, both Panda recoveries and penalties happen faster. 

  • Mobile 

Mobile and other search updates from 2018 shift their focus from desktop to mobile version of your site. At present, Google ranks all websites on their user-friendliness and speed. All you have to do is optimize your pages for mobile search. Moreover, put a focus on usability and speed. Google’s page speed and mobile-friendly tests help you see which page aspects you need to improve. 

  • Hummingbird 

Fourthly, we have the Hummingbird algorithm update on our list. It helps Google interpret search queries in a better way. Hence, the results match the search intent in contradiction to the individual terms. The Hummingbird is the only update that makes it possible for pages to rank for a query. It doesn’t matter if it contains the exact words of the searcher or not. 

  • RankBrain 

This update is just another part of the Hummingbird algorithm. RankBrain is a machine learning system that enables Google to understand the meaning of queries. As per Google, RankBrain is the third most significant ranking factor. There is no exact formula behind this update. Simply optimize your pages for comprehensiveness and relevance by using competitive analysis. 

So, these were the most significant Google algorithm updates. 


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