There can be a lot of debate over what factor influences businesses the most. But there is absolutely no doubt that the rapport one shares with the customer is invaluable. It is not enough to simply produce quality output. There also needs to be an intricate system in place which will help retain customer loyalty and account for customer growth on a long term basis. Customer retention results in greater profit at a smaller investment and also makes the level of profit steady. The customer on the other hand benefits from having a firm that understands its values, tastes and needs. For the establishment of mutually helpful relation with strategic partner over a long period, focus needs to be put on Customer Relationship Management (CRM).Many Kolkata IT Web Solutions are looking into CRM seriously for this very reason.
Some of the obvious advantages of Customer Relationship Management are :-
- When the customers feel valued, they are less likely to switch to alternative suppliers.
- You can gain more insight about customers’ buying behaviour, interests and engagement.
- You can identify which customers are more valuable and segregate them on that basis.
- You can explore possibilities of creating novel products and services for your best customers.
- A long term beneficial effect is more likely to bloom.
- You can get competitive advantage over your competitors.
Continue reading The Importance Customer Relationship Management for Steady Growth
We are living in times where technology has advanced to such an extent that it pervades every single aspect of daily life. Even the prospect of raising young children is not exempt from it. Many a times parents are worried sick that addiction to androids and IPad are making their children like zombies. They fear that the brain is being fed with unnecessary junk which are adversely affecting their cognitive development. While this claim cannot be totally nullified, paranoia over technological advancement is also uncalled for. Mobile application solutions have come a long way and made significant contributions towards development of material responsible for brain growth.
Why choose apps for children?
Children’s brains are like fireworks. An endless number of neural connections are formed over the initial years that help shape their entire future. Research by child development specialists have found that children learn most effectively when they are deeply engrossed in an activity; especially activities involving audio-visual aids. So brain development apps can make learning both fun and effective at the same time. Continue reading Do Mobile Applications Help in Children’s Brain Development?
As the entire world is talking about the recent cyber attack which just happened last week has affected globally around 150 countries. The ransomware which has affected the systems is named as ‘WannaCry” which is actually a flaw happened to be seen in the software of Microsoft. It has spread across various networks and unlocked major files.
What is ransomware?
It is actually a cyber attack where the hackers take full control of the entire computer and block all the system until and unless a particular ransom is paid to the ransom which they demanded. The first of this kind of a case actually occurred in the year 2005 in U.S. The cyber criminals who actually do this hacking totally gain access to the entire system. They download malicious software within the network which they decide to hack. If the victim clicks on this link by mistake then the entire data can be hacked. If the software gets launched in the victim’s OS then they can lock all the data found on that network. Though some kind of anti-virus can protect your device but cyber criminals are constantly trying to come up with new techniques to overcome this rigid protection. Continue reading Precautions to Protect Your OS from Cyber Attack
Every day people are making thousands of mistakes but that doesn’t mean that those mistakes are welcomed in your email marketing campaign. In most of the email marketing company experts always keep a check that they don’t repeat the mistakes again and again that might affect the campaign severely. Let us see some biggest mistakes which most of the people does while planning their email marketing campaign:-
Bad A/B Testing Decisions
Obviously, you must want to run a very successful A/B test. But if you see that while doing the test you face serious problems then certainly it will cause stress. Some other common errors which you may face are:-
- The sample is too small- It is important that your data must be large enough to see that you really can bring a change in the entire campaign without affecting the performance. It is important that to gain success you must send the sample size to a large section of people.
- Too many variables- It is important that to get the success you must reduce the variables because more than one variable might disrupt the entire test and make the campaign worse.
Continue reading Email Marketing Mistakes That Are Affecting the Campaigns