Blogs are always used by best digital marketing services in Kolkata as a key tool for digital marketing. This write-up tells us why blogs are important.
The fascinating aspect of any digital marketing is the different ways by which one can actually build up the entire process using different techniques and formats. It is not limited to a single format and a successful digital marketing evolves through constant application of different technically creative techniques. Ask any best digital marketing agency in India and they would vouch for the fact. Here we shall discuss one such important aspect of digital writing – writing of blogs. Why are blogs so important to business sites and what makes blogging really crucial in digital marketing?
- Generation of Traffic to the Site:- The prime aim of business websites is to draw readers to their site and convert the readers into customers. For that, it is essential to include SEO centric keywords. The general contents of a website alone are not enough to generate traffic to the site. The constant updating as per the keywords is possible through the inclusion of Blogs. Regular blogs at the site help keep the SEO-based traffic on and thus helps draw in more potential customers to the site.
- Improving Reader Engagement:- A business site having blogs that have interesting contents would automatically compel the reader to hover in the site for more time and revisit the site again and again for fresh contents. The more the reader is engaged in the site, the greater are the possibilities of the reader converting into a customer. Moreover, every time a customer revisits the site to read blogs, a thread of link is developed with the customer which in the long run may turn into brand loyalty for the customer. Using keywords which are SEO-centric may be able to pull a customer to the site through organic searches but to keep the reader engaged at the site requires strong and creative blog contents which would not end up in the customer just browsing through the site but actually keep the customer at the site for a longer time. This also helps in the search engine ranking of the site since the search engines these days also decides the popularity of a site based on its reader engagement.
- Helps in Developing Customer Knowledge Base:- It is through the blogs that a customer gets to know more about the product, service or even related information. This helps build customer knowledge and generates more interest about the product or service and has a higher probability of converting a reader to a customer. Also interesting facts, trivia, history builds a structured knowledge about the product or services in the mind of the customer.
- Retargeting of Customers:- The customer’s buyer and interest behaviour can be tracked through his or her interest response to the blog. This is much beneficial in developing a clear idea about the customer interest and buyer behaviour. This, in turn, helps in the process of retargeting which is a very important aspect in digital marketing.
All these aspects and more makes blogs a key feature in digital marketing. Companies offering best digital marketing services in Kolkata focus on key-word based blogs as a key process to capture the reader’s attention and use blogs effectively for marketing.