Facts You Need To Know About Ecommerce Analysis: Comprehensive Study


Looking for website development and Ecommerce SEO services in Kolkata? If you want to make the most of your investment and optimize your efforts, we have the best service providers for you.

The digital world is fast and challenging. So, to keep your business alive and kicking online presence is mandatory. It can be correctly said that the digital world is highly measurable.  You can easily track the efficacy of your efforts from running a website to marketing a campaign. Ecommerce analytics helps you to track everything on your e-store. Apart from ecommerce web development provided by digital marketing services in Kolkata, it is important to understand the value the website is bringing to your business. 

Unlike physical stores, eCommerce stores give you the power to analyze your site’s performance. 

Some Metrics That You Should Keep A Tab On Are:

  • Conversion rate
  • Customer retention rate
  • Bounce rate
  • Organic acquisition traffic
  • Cost per acquisition -CPA
  • Email click-through rate

Digital marketing agencies in India help you build and market your stores online to reach productive clients. In addition to this developers also pay specific importance to orient your site more towards sales. This means your site should let your customers see your products immediately with all the features specified along with the return policies etc. Provide your contact details, stay clear of hidden shipment costs, secure and encrypted payment models, all these will help in gaining your customers’ loyalty. 

Let Us Explore Some Of The Most Important Ecommerce Metrics:

  1. Audience –  One of the most important factors that can make or break your business is your audience. You can analyze the customers’ age, gender, geographic location, and even their product preference. Catering to a niche audience will establish your brand in a positive light and position your brand as an expert in the given field.
  2. Conversion – You can trace the journey of a visitor from a lead to a customer. You can also track the overall conversion rate of the store and which products are driving the most conversion.
  3. Behavior – From this data, you can gain insights into customers’ behavior – the CTAs they click, the products that interest them, how long they spend on your site, what they add to the wishlist and shopping cart, etc.
  4. Acquisition – This data informs how the visitors found the e-store and from which channel they are directed to it.
  5. Paid Marketing Efforts – Ecommerce advertising is the process of promoting an online store by purchasing ad space both online and offline. This online ad space includes social media handles, search engines, and websites. You can track the efficacy of your marketing efforts on various platforms like Facebook, Instagram, YouTube, etc.

Professional ecommerce website development services in Kolkata implement all the latest digital tools and strategies for extensive tech search. This in turn helps your business grow doubly, contact AGTSIndia.