There can be a lot of debate over what factor influences businesses the most. But there is absolutely no doubt that the rapport one shares with the customer is invaluable. It is not enough to simply produce quality output. There also needs to be an intricate system in place which will help retain customer loyalty and account for customer growth on a long term basis. Customer retention results in greater profit at a smaller investment and also makes the level of profit steady. The customer on the other hand benefits from having a firm that understands its values, tastes and needs. For the establishment of mutually helpful relation with strategic partner over a long period, focus needs to be put on Customer Relationship Management (CRM).Many Kolkata IT Web Solutions are looking into CRM seriously for this very reason.

Some of the obvious advantages of Customer Relationship Management are :-

• When the customers feel valued, they are less likely to switch to alternative suppliers.
• You can gain more insight about customers’ buying behaviour, interests and engagement.
• You can identify which customers are more valuable and segregate them on that basis.
• You can explore possibilities of creating novel products and services for your best customers.
• A long term beneficial effect is more likely to bloom.
• You can get competitive advantage over your competitors.

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