With business, firms are receiving their expansion out if the complex marketing nature in a digitalised format, the initiation of digital marketing paved a fruitful dominion to many of the marketing professionals.
Honestly, Indians are good when it comes to their piled up academic records boasting some excellent records of accomplishment of the subjects being preached at the universities, colleges or schools throughout their educational life. Despite all these, they have been debarred from stepping into the mainstream marketing world. Why is it so? And the response we have been accustomed to is the lack of practical knowledge. In order to bridge this gap of experience and theoretical knowledge, digital marketing certification came for their help. But the larger question is how effective are these?