Tag Archives: email marketing company

Engage More Customers With Effortless Email Marketing

The best Email marketing Company in Kolkata uses different types of emails to drive more number of customers and maintain a healthy relation with them.

Email marketing is the marketing technique to send a commercial or a business message to a bulk of people at a time using email. Email marketing involves sending advertisements, promotions or solicits sales. Email marketing helps to build trust, loyalty and brings brand awareness. Email marketing is basically the use of email for promoting your business products and services. Email marketing is a segment of online marketing. Continue reading Engage More Customers With Effortless Email Marketing

Email Marketing Mistakes That Are Affecting the Campaigns

Every day people are making thousands of mistakes but that doesn’t mean that those mistakes are welcomed in your email marketing campaign. In most of the email marketing company experts always keep a check that they don’t repeat the mistakes again and again that might affect the campaign severely. Let us see some biggest mistakes which most of the people does while planning their email marketing campaign:-

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Bad A/B Testing Decisions

Obviously, you must want to run a very successful A/B test. But if you see that while doing the test you face serious problems then certainly it will cause stress. Some other common errors which you may face are:-

  • The sample is too small- It is important that your data must be large enough to see that you really can bring a change in the entire campaign without affecting the performance. It is important that to gain success you must send the sample size to a large section of people.
  • Too many variables- It is important that to get the success you must reduce the variables because more than one variable might disrupt the entire test and make the campaign worse.

Continue reading Email Marketing Mistakes That Are Affecting the Campaigns