The best SMS Service Provider in Kolkata must follow few tips to improve their SMS marketing campaigns. Understanding and then following the tips is necessary.
The top SMS Service Provider in Kolkata follows the best practices for maximizing the potential of the SMS marketing campaigns in addition to giving a comprehensive SMS marketing toolkit.
- Track the campaigns and then optimize: – Do not forget to measure the effectiveness of the SMS marketing campaign so that it can be improved further. The number of responses received matters a lot in this case. Along with this, the return on investment also has its own significance. Try out the different offers at different times of the day every week or target different categories of customers every week to find out which type works the best for your business. The best services provider provides files, coupons, etc attached with the SMS campaigns.
- Be prepared to know the responses of your customers: – Pick the correct time for sending the SMS campaigns to the customers. If one desires to generate a response or an action then it must be made sure that your customers are left with enough time to do so. The scheduler can be used to draft the messages now or schedule for delivery at any chosen time.
- Keep it short and be concise: – An SMS generally consists of 160 characters. For the maximum cost-effective campaigns one requires to choose the words very carefully. Straight away get to the exact point. The reward or benefit to the recipient must be very clear.
- Find the correct frequency to send the SMS: – It is right to send SMSs daily, monthly or weekly? If the messages are sent too often then the customers might get a bit infuriated and unsubscribe from that service. However, it messages are not sent for too long then also the customers might lose the interest in the service. The frequency must be finely tuned depending on the customers and the purpose of the messages.
- Develop a sense of emergency or importance: – Set the expiry date to the vouchers and the discount coupons. Restricted time validity generates a sense of necessity for the customers that results in elevated conversion rates. This best provider creates a simple way for developing, sending, and redeeming the vouchers.
- Keep the database clean: – It can be a bit expensive to continue to send messages to the older numbers. Just be sure to repeatedly check as well as delete the contact numbers that cannot be reached anymore to save both the money and time.
- Use the keywords to help in growing the data: – Use the SMS keyword like text OFFERS to 123456 to get discount coupons, etc. This will help in growing an opt-in list of the customers who choose to get the SMS alerts. SMS Marketing in Kolkata can be invasive if sent to someone who has not given permission.
- Know your customers well: – Make it sure that the recipients are going to find interest in whatever is offered. It is very likely that every message or offer will be tailored to every customer group. Gender, age, location, and their previous purchases must all be taken into consideration when the messages are sent out.