Why Is User Experience A Crucial Factor In Search Engine Optimization?

Search Engine Optimization

Want to know how to make your site user-friendly? Read the blog for a comprehensive overview of search engine optimization or the best SEO company in India. 

Experts from SEO companies in Kolkata constantly update their websites with fresh new content. This increases the chances of visitors staying on their site among other things. 

How Can User Experience Boost Your SEO ( Search Engine Optimization) Efforts?

The answer is simple. A better user experience can help your website rank higher in search engine results. While at the same time improving engagement rates across all sections of your website. By focusing more on how visitors feel while search Engine Optimizationsing a site, you’ll improve their overall satisfaction. Moreover, encourage them to stay long enough to navigate through other areas on the page for another visit. 

If customers are coming back frequently it’s a good sign the site is serving their needs and making them happy. Improving customer satisfaction can be difficult to do with big brand websites where corporate messages are common. But lower-scale sites and services which help solve people’s day-to-day problems should have no problem improving on this metric.

Factors Contributing To SEO ( Search Engine Optimization)

  1. Loading Speed: The loading speed of a website is the most important factor while going for SEO. The faster you load it, the more likely visitors will stay on your page and start reading content. If you want a positive user experience, affordable SEO services in India suggest paying attention to an enhanced loading speed. 
  2. SEO Links: Affiliate links or money-back links can also boost your rankings in results pages. People from search engines expect websites to have the above-linked properties if their keywords don’t appear anywhere else within the site. 
  3. SEO Snippets: Desktops have a limited screen size, but search engines are expecting more real estate on mobile devices for people to type in keywords of which there is no room outside the snippets box. So this new format will make it easier to get information to the top among your competitor’s list rankings.
  4. On-Site Optimization: Technically SEO is the art of getting higher in search engine result pages through optimization techniques. This includes title tag, meta description, and keywords, etc. According to the best SEO company in India, the correct use of keyword tags here will help you boost your site’s news page or any other content that carries this keyword. 
  5. Mobile- Friendliness: Mobile-friendliness is an important aspect of SEO as it helps in improving site usability. In fact, Google is prioritizing mobile-first indexing these days. So, you need to 
  • Use short forms with limited fields
  • Reduce the number of pop-ups and let the users easily exit.
  • Make the web design thumb-friendly
  • Choose a mobile-responsive theme or template


Consult with your digital marketing partner to know more about how to enhance user experience. AGTS, a leading digital marketing agency and also, web development company in Kolkata should be your first choice in this regard. Call us for an appointment,+91 9331198811