Google has been working on the concept of mobile-first indexing for a long time now. Recently, they made an announcement of switching to all mobile-first indexing from September 2020. Read to know more.
The subject of mobile-first indexing in Google has prevailed for quite a few years now. Recently, an announcement by Google said that they will be switching to mobile-first indexing from September 2020. But, keeping the current situation in mind they extended the date to March 2021. Mobile-first indexing is a very new concept for many people. Although the deadline went from September 2020 to March 2021, there are some things that you need to know. If you are still oblivious to the mobile-first indexing concept then it is time to know about it and prepare your website accordingly. You can also take the help of a website development company and do it. In this blog, we will talk about the concept of mobile-first indexing and what you need to do.
The Concept of Mobile-First Indexing:-
Previously, the crawlers who were present in Google’s search engine used to crawl through the website’s desktop version to evaluate a content’s relevancy. But, mobile phones came into the picture and became a huge rave. Nowadays, we use our mobiles more to browse through the internet. Hence, Google took the decision of switching to mobile-first indexing. Now, what is mobile-first indexing? This means, from a certain point, Google will use the mobile version for ranking and indexing websites. They will evaluate this on characteristics like text clarity, link, videos, images, etc. This strategy came into existence from 1st July 2019. Since then the companies do mobile website development first and then desktop versions.
How to Do It?
- Content Accessible -o Google Bot:- The first thing you need to do is let Google Bot have access to your content. This means they can access every detail from the mobile version of a website. Therefore, you should take care that the full content is visible to the bot.
- Careful URL Blocking:- The next thing you need to be attentive towards is being careful while blocking URLs. Make sure you do not block Google’s bot if they want to analyze the URLs with the robots.txt.file. Do not block the image URLs as well.
- Mobile and Desktop Versions Should Have Similar Concepts:- Make sure the content on both Mobile and desktop versions are similar. They should not vary too much. Both the content should be equivalent to each other. There should be no misinformation that prevents Google Bot from crawling. Your content also needs to be visually appealing and pleasing to the bot. Use good quality pictures that are clear and not over-edited.
These are some important tips on using phone first indexing. If you want to excel in web application development, then get in touch with AGTSIndia. They are the best in this field. Check out their website for more information.