With changing times and changing situations, digitization is the in thing now. People are more internet savvy and mobile phones is a part of life style. Business structure, marketing formats, and advertising techniques have undergone a sea change too. With people now relying on their mobiles and laptops for all their activities, business is now internet dependent. The E-commerce website development in India has brought in massive changes in the picture. E-commerce websites is commercially more viable option these days because it saves the cost on advertising and marketing. It gives a scope to directly interact with the customers. Both the display of products and sale can take place altogether. Why would a business opt for eCommerce website? The reasons are varied:
1) Possibility of reaching to a much wider customer base because the customers are not required to come to the place but can reach the products through internet.
2) Cost saving on direct marketing and direct advertising of products which helps reduce the overall cost. Nowadays small business ventures are taking to only online marketing through e-commerce websites. This helps curtail the establishment cost to a much greater extent.
3) It provides customers to browse through the products and services at their convenience from the comfort of their homes, thus giving a much wider possibility of converting the site visits to sales for the business. Thus it helps in generating more revenue.
4) Functioning through sites gives the business companies the facility to adopt a ‘requirement based procurement’ of the goods, rather than stocking the goods all at once.
5) If designed properly, the business sites can help popularize the business and help create a brand in itself.
But to make the e-commerce site viable and profitable, it is important to involve good website designing companies.Nowadays there are good website designing services in India. A good e commerce designing service is supposed to provide the following services:
- Professionally designed site that has customer-friendly features.
- Provide own domain name and website.
- Design and content that places the site at top of search engines and thus attract more traffic.
- Design Customized online store.
- Develop mobile applications in line with the requirement of business.
- Build a blogging platform to generate more buzz and interest
- Edit HTML and CSS.
- Regular upgrading and site enhancement to keep in tune with changes.
- Provide expert advice and guidance on using the site in a more judicious way.
E-commerce is the present and future of India. Companies that have been able to adapt to this change and requirement has been able to enhance their business multi-fold. So, it is important not only to embrace this digital form of reaching to the clients but also important to involve a capable web-designing company so that there is increased traffic and increased sales through this platform.