Email Marketing Mistakes That Are Affecting the Campaigns

Every day people are making thousands of mistakes but that doesn’t mean that those mistakes are welcomed in your email marketing campaign. In most of the email marketing company experts always keep a check that they don’t repeat the mistakes again and again that might affect the campaign severely. Let us see some biggest mistakes which most of the people does while planning their email marketing campaign:-

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Bad A/B Testing Decisions

Obviously, you must want to run a very successful A/B test. But if you see that while doing the test you face serious problems then certainly it will cause stress. Some other common errors which you may face are:-

  • The sample is too small- It is important that your data must be large enough to see that you really can bring a change in the entire campaign without affecting the performance. It is important that to gain success you must send the sample size to a large section of people.
  • Too many variables- It is important that to get the success you must reduce the variables because more than one variable might disrupt the entire test and make the campaign worse.

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Useful Tips For the Logo Designers to Design a Perfect Logo

If you really think that logo design is a very simple process then you definitely have a very serious misconception. To understand more about logo it is important that logo does not only means about colours, fonts rather it is one of the most vital things that describes the entire brand or we can call logo as a brand’s identity. The logo designer of every Logo Design Company in Kolkata must look into some essential factors that enable them to create a very effective logo.

Logo Design Company

It is important to keep it Simple

The most vital thing is to make your logo design simple yet attractive. It is not that you will include all your typography skill into designing logo rather what you should portray in your logo is your designing skill. It is very important to know that all the time you won’t get a caption with the logo, thus your logo should be well enough to make the people understand about your brand.

Your logo must be appealing to all kind of customers

No matter whether you are writing or designing the most important thing that the words which you have chosen to put in your logo must be appealing, dynamic in nature and obviously not static. You just cannot be rigid while designing any logo otherwise your logo will be destroyed. Continue reading Useful Tips For the Logo Designers to Design a Perfect Logo

Native or Xamarin? Which is the right approach to choose for app development?

When it is about choosing the right mobile application then certainly you might get confused to decide what kind of software you should opt for your application. Generally, when the mobile apps designer company often get confused when they speak with the client to decide between native and a multipurpose Xamarin software in the app. The choice has become much more difficult when after March 2016; Xamarin has totally got changed and was actually supported by Microsoft. Thus, the entire community around the application development actually got benefited and the support is considered as worth remaining.

Mobile Apps Development

But on the other hand if we talk about Native software then it has also served useful purposes and also an iOS and the Android developer will definitely rate it high when we talk about mobile app development. Both the software is actually providing effective solutions but actually, they are quite different from each other.

Before the introduction of Xamarin in 2011, there was actually two option for mobile development which actually quite different from each other in terms of price and also quality. There are different kinds of platforms that are used in Native software like Windows, iOS, Android and also for cross-platform development HTML, CSS, JavaScript is actually used. By, using the cross-platform actually, the companies are gaining an advantage by not spending money on each of the platforms. But, this has totally changed when Xamarin was evolved. Continue reading Native or Xamarin? Which is the right approach to choose for app development?

Tips to Design Innovative Ecommerce Mobile Apps

Did you know according to the trend most e-commerce websites prefers built an app for their brand rather building a website? It is estimated that sales via mobile app are more than a mobile website for an e-commerce store. Just any E commerce store that wants to boost up their sale and reach more customers definitely should consider building a mobile app. But before you just jumped into hiring mobile apps designer company in Kolkata their many kinds of rules which you must need to understand.

Mobile app design

Simple User Interface

The foremost important thing that mobile app designer must consider is that the size of the screen is small compared to the desktop so the amount of content is limited. Also, make sure that the app which is designed must enable the users to operate it with ease. To provide the best mobile application solutions it is important that the home screen of the particular app is simple and it should have sufficient space where the promotions could be highlighted. Continue reading Tips to Design Innovative Ecommerce Mobile Apps

Discover the Hottest Logo Design Trend For 2017

Designs are definitely not static and constantly evolving with time. Everyday new style and designs are been incorporated by many. Thus, trends are something which will come and go depending on the global scenario. As we close out the year 2016 and start up with the New Year it is must that we should focus on some new designs related to the logo. Whether it is for social media platforms, visual appeal or for the brand recognition we need a logo everywhere. Here are some logo trends that are viral in 2017:-

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iOS vs. Android – Which App Is Suitable To Build First?

It is a very prolonged question in the world of app market to decide that which app is better to develop first if your company has the structure and resources to build both the app. Apart from guidance another important factor i.e. cost is responsible why the answer varies. For instance, if the company is very large and the target audience is different than an early start up then the platform will be different. Moreover, if it’s a medically oriented app then its platform and structure are definitely different from other apps. So depending on the requirement and also on the strategy it is important that proper mobile application solutions must be chosen. Here are some factors that will help to decide that which mobile app must develop first:-

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CRM Solutions Is Important For a Better Customer Service

Customer relationship is a way where the interaction between an organization and customers is managed with different advanced technology. The relationship between a customer and the organization is very important for any business growth. One should always remember that there should not arise any error between the customer and the company because it might affect the reputation of any establishment.

crm software provider in Kolkata

In recent days the Customer Relationship Management (CRM), focuses more on customer’s problem and try up many new innovative solution and techniques in customer service. Sometimes it is not possible for every company to keep a large team who will be responsible for looking up the customer problems. So, many establishments hire companies that provide them with effective CRM software provider in Kolkata. This software collects all kind of data related to the customer which can be further used for transactions in customer service. The collected information then can be transferred to the customer service department who tries to retain the clients that lead to growth in business. So, this kind of software is really useful as it can properly able to fit the requirement of every establishment. Continue reading CRM Solutions Is Important For a Better Customer Service

What to Expect From Software Development Sources in 2017?

Resolutions have been a part and parcel of every New Year. Come a new year, we make a brand new beginning. Software development in Kolkata has been a growing industry in the past few years. There have been plenty of developments made and plenty yet to be made. 2017 has been waiting to witness something new and innovative when it comes to the trends that are followed by software development companies.

Mobile Application Development in Kolkata

Predictive analytics, the use of smart tools and several other attributes had been a part of the trends that has been followed back at 2016. However, specialists have been claiming that these factors are bound to take a back seat in the coming year. Have been wondering as to what can be expected in the year to come? Well. Let us take a quick sneak peek into the same. Continue reading What to Expect From Software Development Sources in 2017?

What’s Trending among Mobile Apps This 2017?

Smart phones have become the indispensable thing for any person of our country right now. With the government actively pushing towards a digital future, mobile phones have now become as essential as a jacket on a cold winter morning. With this trend on the upswing, businesses are more actively pushing towards their mobile apps development. Mobile apps have become indispensable and now they are not only a mere point of promotion. They have transformed in their roles and are now used to increase customer support and e-commerce of all businesses. As the New Year is on us, apps are taking on newer forms and patterns.

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Digital Marketing Trends to Look Out For In 2017

2016 was a great year for digital marketing and the industry never seems to slow down, but now we need to gauge how the market is going to evolve in 2017.Marketing is a field dominated by players who have the foresight to plan ahead and anticipate changes and jump onto trends before the competitors do. If you are a digital marketing company in Kolkata, you have to be aware of all the changes in technology that are taking place to compete and exist in this market.

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