Email Marketing Mistakes That Are Affecting the Campaigns

Every day people are making thousands of mistakes but that doesn’t mean that those mistakes are welcomed in your email marketing campaign. In most of the email marketing company experts always keep a check that they don’t repeat the mistakes again and again that might affect the campaign severely. Let us see some biggest mistakes which most of the people does while planning their email marketing campaign:-

email marketing company

Bad A/B Testing Decisions

Obviously, you must want to run a very successful A/B test. But if you see that while doing the test you face serious problems then certainly it will cause stress. Some other common errors which you may face are:-

  • The sample is too small- It is important that your data must be large enough to see that you really can bring a change in the entire campaign without affecting the performance. It is important that to gain success you must send the sample size to a large section of people.
  • Too many variables- It is important that to get the success you must reduce the variables because more than one variable might disrupt the entire test and make the campaign worse.

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Useful Tips For the Logo Designers to Design a Perfect Logo

If you really think that logo design is a very simple process then you definitely have a very serious misconception. To understand more about logo it is important that logo does not only means about colours, fonts rather it is one of the most vital things that describes the entire brand or we can call logo as a brand’s identity. The logo designer of every Logo Design Company in Kolkata must look into some essential factors that enable them to create a very effective logo.

Logo Design Company

It is important to keep it Simple

The most vital thing is to make your logo design simple yet attractive. It is not that you will include all your typography skill into designing logo rather what you should portray in your logo is your designing skill. It is very important to know that all the time you won’t get a caption with the logo, thus your logo should be well enough to make the people understand about your brand.

Your logo must be appealing to all kind of customers

No matter whether you are writing or designing the most important thing that the words which you have chosen to put in your logo must be appealing, dynamic in nature and obviously not static. You just cannot be rigid while designing any logo otherwise your logo will be destroyed. Continue reading Useful Tips For the Logo Designers to Design a Perfect Logo

Native or Xamarin? Which is the right approach to choose for app development?

When it is about choosing the right mobile application then certainly you might get confused to decide what kind of software you should opt for your application. Generally, when the mobile apps designer company often get confused when they speak with the client to decide between native and a multipurpose Xamarin software in the app. The choice has become much more difficult when after March 2016; Xamarin has totally got changed and was actually supported by Microsoft. Thus, the entire community around the application development actually got benefited and the support is considered as worth remaining.

Mobile Apps Development

But on the other hand if we talk about Native software then it has also served useful purposes and also an iOS and the Android developer will definitely rate it high when we talk about mobile app development. Both the software is actually providing effective solutions but actually, they are quite different from each other.

Before the introduction of Xamarin in 2011, there was actually two option for mobile development which actually quite different from each other in terms of price and also quality. There are different kinds of platforms that are used in Native software like Windows, iOS, Android and also for cross-platform development HTML, CSS, JavaScript is actually used. By, using the cross-platform actually, the companies are gaining an advantage by not spending money on each of the platforms. But, this has totally changed when Xamarin was evolved. Continue reading Native or Xamarin? Which is the right approach to choose for app development?

Tips to Design Innovative Ecommerce Mobile Apps

Did you know according to the trend most e-commerce websites prefers built an app for their brand rather building a website? It is estimated that sales via mobile app are more than a mobile website for an e-commerce store. Just any E commerce store that wants to boost up their sale and reach more customers definitely should consider building a mobile app. But before you just jumped into hiring mobile apps designer company in Kolkata their many kinds of rules which you must need to understand.

Mobile app design

Simple User Interface

The foremost important thing that mobile app designer must consider is that the size of the screen is small compared to the desktop so the amount of content is limited. Also, make sure that the app which is designed must enable the users to operate it with ease. To provide the best mobile application solutions it is important that the home screen of the particular app is simple and it should have sufficient space where the promotions could be highlighted. Continue reading Tips to Design Innovative Ecommerce Mobile Apps