The Potential Of VR Technology In The ECommerce Industry


VR is encompassing a wide range of business verticals today including the eCommerce industry. Here is what the eCommerce website development company has to say. 

Virtual reality marketing involves brands promoting themselves and their products using virtual and augmented reality technology. You will be happy to know that the global virtual reality market size stood at USD 4.42 billion in 2020. It grew to USD 6.30 billion in 2021 and the market is projected to grow to USD 84.09 billion in 2028 with a CAGR of 44.8%. 

This technology creates a fake but realistic environment. Sometimes VR marketing is visual, and also, sometimes it’s multi-sensory, depending on the device. A full virtual reality headset offers a completely immersive experience, while a VR Instagram filter simply overlays objects or pictures onto the camera view. 

If you have an eCommerce business and want your customers to have a novel experience, eCommerce development companies in Kolkata suggest implementing VR technology. As this new technology becomes more accessible, marketers are of the view that using it will guarantee quick traction. Its USP is to innovate on in-store experiences, or digitally recreate the benefits of shopping in person. 

What Are The Common Benefits Of Virtual Reality?

  • More than being memorable, a VR experience is also sharable. It gets customers talking about you and also, sharing their experiences on social media- from Facebook to Instagram. With such high publicity, ecommerce website design companies in Kolkata are sure your business will see a boost in its sales. 
  • By immersing your customers in a completely different environment, you get the chance to strengthen your ties with them. Your brand will already become a hit among your customers and stay a step ahead of competitors who are still not using innovative technology. 
  • With 360-degree product views, your customers can look at the product from every angle. This helps them to understand its scale and proportions better and rely less on product descriptions in cases of language barriers.

How To Implement E-Commerce VR?

The VR industry is fairly new and striking every chord right can be a bit out of your comfort zone. Here are the steps you should follow as suggested by the best digital marketing services providers in Kolkata

  1. Be sure of your business priorities and understand how you can implement VR tactics to bring out your brand’s voice. 
  2. Chalk out what kind of experience you want your audience to have. 
  3. Make sure you have impeccable VR technicians who are well adept in their craft. From choosing the experienced developers. Also, the right technology along with the hardware requirements- should be spot on. 
  4. Test your user experience and also, performance consistently to provide a fully primal experience. 

So, if you are eager to use this new technology for your business growth, do not forget to give AGTS, the best digital marketing agency in India a call +91 9331198811.