A guide to finding out UX design issues that are killing conversions for e-commerce stores. Read along to find out how to optimize your website’s user experience.
User Experience(UX) design is the process of designing products that are meaningful, easy to use, and delightful to interact with. Ecommerce website development services help in developing high quality interactive user-friendly websites for coercing business. Sometimes UX designs can work against you much to your unawareness. Pretty brandings are not enough to build an engaging user experience. You need to do thorough research about your target audience-their styles, preference, demand, etc.
Keep A Tab On the Listed UX Issues that can Otherwise Kill Your Conversions:-
Good First Impression:-
The time taken by a user to determine whether he or she will stay on your website is nothing more than 5 seconds. So, you now know that your website should be favorably user-friendly to make the biggest impact. And your site speed is also important. From the first go, they should be able to-
- Know about the available products
- Understand Brand’s purpose
- Realize your brand’s USP
An increase in the use of mobile devices makes it a must for eCommerce website development companies to up their mobile optimization feature. The content should be optimized in such a way that users have a seamless experience while transitioning from desktop to mobile.
It is a huge factor in killing your conversions. When your sites’ URL reads “Not Secure” almost all your users are going back. So never compromise on your website’s security. Get your hands on an SSL certificate.
Clear and Crisp Options:-
Listing out too many options can overwhelm your users. They might be paralyzed if your website is bundled with excess attributes. Also, keep in mind to maintain transparency. There should not be any hidden costs, clearly put out your brand’s return and shipping policies. All these will build a positive connection with your clients, hence your credibility will rise. Good UX can lead to long term benefits for your business. It helps you to drive sales and generate profit.
Some Benefits of A Well-designed Ux App:-
- Customer Acquisition is the backbone of any business. A successful user experience will help you to streamline new customers.
- Customer retention is another key aspect of any e-commerce business. You want your costumes to come back and have a positive experience. You can create a unique app or website with the help of an e-commerce website design company that stands out from others.
- Reduction in development costs with a good UI design is always ensured.
Ecommerce UX drives conversion from thorough logic and transitions to simpler micro-interactions. UX websites generate fast feedback from the system, contributes to appealing product presentation, and administers easy payment flow.
Avant-Garde Technologies, a leading eCommerce website design company in India, can help you find out what is killing your website traffic and preventing lead conversions. Contact them now and deliver a rich customer experience to your clients.