What Role Do Mobile Apps Play In Your Business Development?

Mobile Apps

Holding a smartphone by people is the most common view nowadays. For a prosperous business, one must contact a mobile application development company in Kolkata. 

Mobile phones have outgrown from an ordinary device of communication to a major area of attention for businesses. A number of mobile app development services in Kolkata boosting business growth, irrespective of their types. So, let’s dive into more details about the importance of mobile applications services.

How Mobile Applications Help Businesses?

Business Exposure

Smartphone users likely spend a lot of time online. Study shows that smartphone users spend more than 162 minutes daily on apps present on their smartphones. Thus, having an app can boost business visibility and may also promote the growth of the business. This is largely due to the fact that people like to associate with images they see very often. 

Consumer Loyalty

Mobile apps are effective for increasing customer loyalty as it permits businesses to directly communicate with their most prospective customers. Further, this communication takes place via in-app purchases, promotions, ads, and notifications sent to the phones of customers using mobile apps. Once the client gets a satisfactory service, he is more likely to come back. This ultimately increases consumer loyalty. 

A Sustainable Marketing Tool

Businesses are optimizing mobile applications as a viable marketing tool to reach target customers. Business owners do not require to print bundles of brochures just for the sake of reaching out to newer customers. Today, mobile apps can offer information, registration, accounts, newsfeed, and such other information readily available. Clients can be made aware of promotional offers by easily using push notifications. 

Boost Sales

Mobile apps can help to increase the sales of goods and services, thereby enabling more profit. For instance, UK’s Domino’s Pizza sales went up to 28% after the release of its mobile app. More than half of the orders given online are done with the use of mobile apps. For a wider marketing coverage, most mobile apps integrate themselves into Facebook, Instagram, and Twitter. 

Helps To Create Brand Awareness

Last but not least, mobile apps foster businesses with the opportunity to create brand awareness and recognition. Customers can fall in love with the products easily by using such features. In-app offers and promotions through mobile apps keep customer engagement on point. Thus, mobile applications offer a wide array of advantages to businesses using them for a long time. 


To obtain the best digital marketing services in Kolkata, get in touch with Agts India. They offer mobile app development services at extremely competitive prices. So, get in touch with the largest mobile app development company in Kolkata today and remain ahead out of the crowd.