Make way for Instagram marketing and enjoy the fruits of the new-age promotional strategies. Know what online marketing service providers in Kolkata have to say.
Instagram is taking the world by storm. You can tap into an active user base of 700 million accounts on Instagram. Instagram works on the concept of sharing pictures and also, videos primarily. Today’s customers prefer a more interactive approach other than the age-old product-based techniques. Instagram gives you the chance to evoke an emotional response from your customers & create a positive impact on your business. If you are not using online platforms, you are definitely losing out on a bunch of new opportunities and also on new audiences.
Reasons Why Instagram Is Continuously Rising In Importance?
1. Cater to A Wider Range of Audience:
You can tap into an active user base of 700 million accounts on Instagram. A professional from a social media marketing company in Kolkata pointed out that marketers can also reach potential customers of their niche through targeted Instagram ads. Posting on the platform with the right hashtag will drive your content to the right audience.
2. Gives You Great Scope to Analyze User Feedback:
If you have a business, then as a smart and efficient marketer you will always like to keep a tab on your brand’s image on social platforms. The perception of your customers about your brand will give you an insight into whether your marketing campaigns are met with success or not. What people are commenting on and also, posting about your brand will have a lasting impression on hundreds of others. So, you can use Instagram search tools to discover audiences’ feedback.
3. Stories Make Your Business Relatable:
As you search for posts on Facebook, Instagram alters it with stories. We all have grown up with fairy tales that always ended on a happy note. Stories play an integral part in our lives as we are always on the search for interesting, funny, or dramatic events. Thus, according to a social media agency in Kolkata Instagram has struck a chord with consumers as it helps to create an emotional connection with them through stories.
Are you using social media platforms in a constructive way for promoting your brand? If not, you are in dire need of a professional social media marketing company in Kolkata.
Learn the basics of how to have an impactful presence online, how to target the right audience, strategize your marketing campaigns to drive in more traffic. Get in touch with Avant-Garde Technologies, the best online marketing service provider in Kolkata.