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Traditional SEO targets keywords, earns backlinks, and optimises pages so that search engines rank them highly. Success = clicks to your website from the search results page.
AEO structures your content, so platforms like ChatGPT, Gemini, Google AI Overviews, and Perplexity pull from it directly — positioning your brand as the authoritative source in generated responses.
Google evaluates 200+ ranking signals — page speed, backlinks, keyword relevance, and Core Web Vitals. You optimise for the algorithm to move up the SERP over weeks and months.
AEO focuses on E-E-A-T signals, schema markup, question-and-answer content architecture, and topical depth. AI platforms select sources based on clarity, accuracy, and demonstrated expertise.
AGTS builds integrated strategies where SEO keeps you visible on traditional search, while AEO makes you the recommended answer across AI platforms - maximum visibility, zero gaps.
Answer Engine Optimization (AEO) is the process of structuring your website content so that AI-powered platforms — including ChatGPT, Google AI Overviews, Gemini, and Perplexity — can extract, cite, and recommend your brand as a trusted answer source.
Yes, AEO and SEO are different — but complementary. SEO optimises your pages to rank on Google's search results. AEO optimises your content to be cited inside AI-generated answers on platforms like ChatGPT, Gemini, and Perplexity. Since over 60% of searches now end without a click — because the AI answers the question directly — businesses that rely only on SEO are invisible to a rapidly growing audience. AGTS builds integrated strategies that cover both.
AEO results typically begin appearing within 6 to 12 weeks for initial AI citation visibility, with stronger brand authority building over 3 to 6 months. The timeline depends on your current content depth, domain authority, and how competitive your industry is across AI platforms.
AGTS optimises your brand for all major AI answer platforms: Google AI Overviews, ChatGPT, Gemini, Perplexity AI, Microsoft Copilot, and voice assistants such as Siri and Alexa. Each platform has different algorithms and content preferences — which is why a multi-platform AEO strategy is essential rather than optimising for just one and hoping the others follow.
Any business whose customers ask questions before making a decision benefits from AEO, which covers most industries. The strongest results come from B2B services, healthcare, legal, financial services, SaaS, education, and e-commerce, where buyers actively use AI tools to research vendors and compare options.