Website AMC Cost in India: Pricing & What's Included

Your site is up and your excitement has subsided and you're left with just one question: "Who's keeping this thing going?

A Website AMC (Annual Maintenance Contract) is to help keep your site secure, updated, backed up and running instead of you having to call in a developer every time something breaks. For B2B businesses and startups, an AMC can be the key to a website that works smoothly or ends up as a recurring disaster.

What is a Website AMC?

A Website AMC is a fixed-term (usually 12-month) service contract where an agency takes ongoing responsibility for your site's health. Instead of paying per fix, you pay a predictable monthly or annual fee for maintenance as a standing service.

Worth clearing up early: an AMC is not hosting. Hosting is the server your site lives on — a separate cost. The team that manages what is running on that server: security, updates, backups, uptime and a certain amount of content changes is an AMC.

Why B2B Companies and Startups Need One

Security is always on the move. CMS platforms and plugins are constantly being patched by the creators, and if they're not patched, they're an open invitation for bots looking for vulnerabilities.
B2B buyers conduct stealth buys and make hasty decisions. That time is extremely important, if your pricing page or contact form doesn't perform during that window, you seldom receive a second chance.
A full-time dev for upkeep is a poor use of early-stage runway. An AMC gives agency-level coverage at a fraction of a full-time salary.
Lead capture depends on things working. Forms, chatbots, and payment gateways are exactly the components that quietly break and quietly cost you leads.

What's Typically Included

Security & monitoring — malware scans, SSL renewal tracking, firewall/login protection, uptime alerts
Patches — CMS core, plugin, theme, and framework fixes for broken links
Backups & recovery — scheduled backups, off-site storage, restore support
Content & minor changes — a monthly quota of text/image updates and small tweaks
Support & reporting — an SLA response commitment, monthly health reports, a named contact
Performance/SEO health (in better packages) — page speed monitoring, basic technical SEO checks

Inclusions vary a lot by provider — check the list line by line before signing.

Website AMC Cost in India: Typical Pricing (2026)

Tier	Best For	Monthly Cost	Annual Cost	What You Get
Basic	Simple/brochure sites, early-stage startups	₹1,500 – ₹4,000	₹18,000 – ₹48,000	Core updates, basic backups, security scans, minimal changes
Standard	Growing B2B/CMS sites, moderate traffic	₹4,000 – ₹10,000	₹48,000 – ₹1,20,000	Basic + faster SLA, more monthly changes, uptime monitoring, reporting
Premium	Custom platforms, e-commerce, high-traffic portals	₹10,000 – ₹25,000+	₹1,20,000 – ₹3,00,000+	Standard + dedicated contact, performance optimization, priority response

Factors that drive up cost: custom-built vs. off-the-shelf CMS, e-commerce functionality, number of content changes included, response-time SLA, and third-party integrations (CRMs, marketing tools and APIs).

A rough guideline on the cost of small to medium sized B2B sites in India would be a monthly budget of ₹ 3000 to 12,000. Generally anything below that will only provide the basics.

What's Usually NOT Included

Hosting or domain renewal fees (billed separately)
Full redesigns or new pages beyond the monthly quota
Major new features (new integrations, new modules)
Third-party software licenses
New content creation/copywriting
Fixes for damage caused by edits made outside the AMC provider's access

Always ask for an explicit exclusions list — vague scope is the biggest source of AMC disputes.

AMC vs. Pay-Per-Fix vs. In-House

Approach	Cost Pattern	Best For	Trade-off
AMC	Predictable fee	Businesses wanting proactive upkeep	You pay even in quiet months
Pay-per-fix	Variable, per incident	Rarely-updated sites	No proactive monitoring; issues caught late
In-house dev	Fixed salary (₹4L–₹8L+/yr)	Companies with ongoing dev needs beyond maintenance	Expensive for maintenance alone

For most B2B companies and startups, an AMC is the sweet spot — proactive, cheaper than a hire, and more predictable than paying per emergency.

How to Choose a Provider

What's the exact response and resolution SLA?
How many content requests are included monthly, and what counts as one?
Where are backups stored, and how fast is a full restore?
Is security monitoring continuous, or just a monthly scan?
What happens if you exceed the included scope?
Can you see a sample monthly report before signing?
What's the minimum term and exit process?

Red flags: no written SLA, no clear inclusion/exclusion list, or pricing too low to plausibly cover real monitoring.

Final Takeaway

A website AMC isn't a luxury - for a B2B company or startup that depends on its site for leads and credibility, it's basic infrastructure. The right AMC typically costs less than the price of losing one enterprise leading to a broken form or security incident. AGTS offers website maintenance plans built specifically for B2B companies and startups across India with transparent tiers, clear SLAs, and no surprise scope gaps. Explore AGTS's website maintenance plans →